Should You Invest in Gold Today?

Andrei Polgar
5 min readOct 26, 2023

Do you want to invest in gold via companies such as Noble Gold Investments, Augusta or any other in order to diversify and hedge against market uncertainty or mainly for short-term profits?

Gold may be a good investment for the former, but not for the latter.

Often referred to as a “safe-haven” asset, gold has a storied history as both a medium of exchange and a store of value. The reasons behind its appeal during times of market uncertainty are multi-faceted, but not all investors are drawn to gold for the same reasons. Here’s a detailed breakdown of why gold tends to be a good investment for diversification and hedging against market uncertainty, but less so for chasing short-term profits

1. Historical Value and Perception

Gold has been used as a form of currency and store of value for thousands of years. This long history has ingrained in many cultures the belief that gold holds intrinsic value. Its scarcity, combined with its desirability, has maintained its value over time, making it a go-to investment during periods of inflation, economic downturns, or geopolitical crises.

2. Hedge Against Inflation

Gold often performs well during the current periods of high inflation. As paper currencies lose purchasing power, the relative price of gold (and other hard assets) tends to rise. This relationship is because gold has a limited supply, and its value doesn’t deteriorate over time like fiat currencies, which can be printed in unlimited quantities by central banks.

3. Diversification

One of the key principles of investment is diversification — not putting all your eggs in one basket. Gold often has a negative or low correlation with stocks and other financial assets. This means that when stocks decline, gold might either rise or not fall as much. Adding gold to an investment portfolio can reduce its overall volatility.

4. Safe-Haven Status

In times of geopolitical tension or financial market turmoil, investors flock to assets perceived as safe, and gold often tops that list. Whether it’s due to war, economic crises, or global pandemics, gold’s tangible nature makes it a preferable asset for many.

5. Liquidity

Gold can be easily bought or sold in many forms: coins, bars, or gold-backed securities like ETFs (Exchange Traded Funds). This liquidity ensures that you can convert your gold into cash relatively quickly if needed.

6. Non-reliance on Earnings

Unlike stocks, gold doesn’t rely on a company’s earnings or an economy’s performance. It stands alone as a physical asset, making it less susceptible to factors like corporate mismanagement or economic downturns.

However, here’s why gold might not be the best choice for those chasing short-term profits:

1. Price Volatility in the Short Term

While gold provides stability over the long term, its price can be volatile in the short term due to various reasons: changes in interest rates, strength of the U.S. dollar, global geopolitical events, etc. Thus, betting on short-term price movements can be risky.

2. No Passive Income

Unlike stocks or real estate which may provide dividends or rental income, gold doesn’t generate any income. If you’re seeking short-term gains, there are other assets that might provide better cash flow opportunities.

3. Storage and Insurance Costs

Physical gold requires secure storage and possibly insurance. These costs can erode potential profits if you’re looking for a quick turnaround.

4. Opportunity Costs

The capital tied up in gold could potentially be used for other high-yielding short-term investments. Given gold’s defensive nature, its returns during bullish market phases might lag those of riskier assets.

In a nutshell, while gold offers a protective, diversifying role in a balanced investment portfolio, especially during uncertain times, its characteristics make it less appealing for short-term speculative plays. Like all investments, understanding your goals, risk tolerance, and investment horizon is crucial before deciding to invest in gold or any other asset.

In fact many experts would argue that gold isn’t an investment, per se. It’s an insurance policy against all your “paper” investments, outperforming during times of fiat currency weakness.

Thinking of gold as an insurance policy rather than a traditional investment offers a fresh perspective on its role in a financial portfolio. Just as an insurance policy isn’t purchased with the primary goal of making a profit but to protect against potential losses, gold can serve a similar function in one’s financial strategy. Here’s a detailed examination of this viewpoint:

A. Protection Against Systemic Risks

When traditional investments like equities or bonds face significant downturns due to systemic risks — be it a global financial crisis, geopolitical unrest as we’re seeing in various parts of the world right now, or even prolonged economic recessions — gold often holds or increases its value. By owning gold, investors can protect their wealth during these tumultuous periods, much like how an insurance policy protects one’s assets from unexpected calamities.

B. Hedge Against Currency Devaluation

Gold can act as a hedge against currency devaluations. When central banks engage in policies that devalue their currencies (e.g., quantitative easing or significant money printing), the purchasing power of that currency diminishes. Holding gold can protect one’s wealth against this erosion in purchasing power.

C. Yes, Diversification

Insurance policies serve to diversify risk — you wouldn’t want all your assets tied to one eventuality. Similarly, gold provides diversification benefits. Its price movements are often uncorrelated or even inversely correlated with other major asset classes, especially in crisis scenarios. This diversification ensures that not all assets move in the same direction during market fluctuations.

D. Protection Against Inflation

Inflation erodes the purchasing power of money. Historically, during periods of high inflation, gold has been a go-to asset to protect wealth. It retains value even when the real value of cash diminishes.

E. Long-term Preservation of Wealth

Throughout history, gold has maintained its purchasing power over long periods. While fiat currencies have come and gone, gold remains. This enduring nature of gold can be likened to a long-term insurance policy, ensuring that wealth is preserved across generations.

F. Lack of Counterparty Risk

One of gold’s unique attributes is that it doesn’t come with counterparty risk, unlike bonds or even bank deposits. You don’t rely on another party’s ability to repay, making gold a self-contained asset.

In essence, thinking of gold as an insurance policy shifts the focus from short-term profit potential to long-term wealth protection. It emphasizes gold’s role in hedging against unforeseen financial downturns, economic uncertainties, and other adversities that can erode the value of other assets.

If you want to learn more about how to invest in gold the right way, you can request a free gold kit from Noble Gold Investments, the #1 rated gold company in America, with an A+ rating from the BBB and a 5 star rating on Google Reviews.

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Andrei Polgar

I teach people economics via books like The Age of Anomaly (Wall Street Journal & USA Today bestseller) and YouTube animations (YouTube.com/OneMinuteEconomics)